Five Reasons Why Going Green Can Multiply Your Sales Revenue

Green is here to stay. That’s not only good news for the environment, it’s good news for your green business. Customers are flocking to eco-friendly companies, and smart businesses are catching them while they can. Read on to find out why attracting green-conscious consumers is critical to your business’s success.

i. Customers are actively looking to buy from green businesses. Have U.S. consumers really gone green? Studies show that conscientious consumerism is much more than a trend—it’s becoming a core American value. In a 2007 survey, 8 in 10 consumers said they believe it’s important to buy green brands and products from green companies.

ii. Customers will pay more for green products. In the same survey, 80% of consumers said they would pay more for green products. One organization values the market for socially conscious products at more than $200 billion.

iii. Green customers are good customers. Studies show that consumers who buy green products tend to have more disposable income. Marketers also point to a vital segment of the population who actively practice a “lifestyle of health and sustainability.” These consumers worry about the environment, want products to be produced in a sustainable way, and spend money to advance this cause. One organization estimates that this group constitutes as many as 35 million Americans. With so many conscientious consumers voting with their wallets, your business can’t afford to ignore their call for sustainability.

iv. Get green customers now. Keep them for later. With all the buzz about global warming and renewable energy, it’s clear that our nation is on the brink of a full-grown green revolution. By going green now, your business will be ahead of the curve. Since customers tend to stay loyal to familiar brands and products, they’ll stick with you even when the green competition gets fierce.

v. Going green means positive publicity. A Conference Board survey of U.S. consumers found that the most important criterion when forming opinions about businesses is social responsibility—particularly environmental conscientiousness. Consumers think better of businesses they feel are behaving ethically.