Green Business Bureau Blog
Local Community Activist Joins Our PR Team
We are excited to announce the newest addition to our team; Maria-Elisa Heg, a Rice grad and local community activist, will be working in our PR Department. Ms. Heg has extensive experience in dealing with local Houston media on environmental issues.
After graduating from Rice University in 2009, Ms. Heg co-founded the Montrose Land Defense Coalition, a environmental issues to foster sustainable urban development and business practices in the Montrose area. Ms. Heg and the Coalition have been featured on Channel 39, the Houston Chronicle, real estate blog swamplot.com, and other publications in the Houston area. Her efforts with the Coalition have generated success dialoging with Texas-based grocer HEB regarding their attention to the needs of the Montrose community, with particular attention to urban development sustainability issues.
Bringing a community-minded outlook on public relations, she and Marcos Cordero are exploring ways to reach out to the local Houston community and give businesses the opportunity to make their practice more environmentally responsible, and to be rewarded for their efforts. “The intersection of grassroots organizing principles and eco-conscious business is interesting to me, and I am excited to work alongside Marcos [Cordero] in improving the way business is across the country and around the world.”
Cordero shares the general enthusiasm, “The GBB is excited to bring Ms. Heg’s young, dynamic voice to public relations. Her proven ability to generate interest in causes that are aligned with what we are doing here at the GBB makes her a great asset to our team.” Cordero and Heg recently sat down and discussed what the Montrose Land Defense Coalition brings to the table at the Green Business Bureau, and how Heg feels about the future of the green economy and entering into the green business sector. Watch the interview below.