Helping You Gain Marketing Visibility For Your Efforts.
We find that many of our members go green for two reasons. Internally, greening means significant materials and operational cost savings. Externally, being green is a great marketing tool for attracting green consumers. Green business certifications programs have become the leading tool for businesses who want to promote their environmental and sustainability objectives. How does green certification increase your marketing visibility?
- 55% of consumers actively seek out eco-labels when making purchasing decisions – green certification will sway their decision in your favor.
- 50% of consumers express skepticism over “green” claims – GBB’s certification can lessen those concerns and increase sales.
- When consumers can do a side-by-side comparison between products and services, they are twice as likely to choose the greener version. Stand out from the competition by becoming green certified!
Become green certified and you gain a sustainable advantage – leaving your competition behind. Get green certified today and see the marketing advantages it can bring you.