GBB’s member benefit promotes Green transparency
In response to an increasing number of customers asking businesses to disclose their specific sustainability efforts, the GBB is very pleased to announce that we are now providing our members with the latest technology, a Quick Response Code (QRC), in an unprecedented step that encourages transparency in Green Business certification.
If customer demand is not reason enough, the Federal Trade Commission (FTC) has recently published Green Guides that require companies to have better sustainability information accessible to the customer at the Point-of-Sale.
GBB is issuing a unique QRC to EVERY member. This will display the GBB member’s specific Sustainability Scorecard on a smartphone. The QRC will serve as a companion to the GBB window and door decal, providing detailed information about what makes that business “green” or “eco-friendly”. You have probably seen QRCs everywere from print advertising to toothpaste. The QRC can be scanned to provide further information on the product. GBB will be the first in the Green Business certification industry to issue a QRC for green business practices.
Each member will have a specific QRC code that shows their Sustainability Landing page of green accomplishments. This could be used at windows at retailers, on receipts, invoices, cleaning and janitorial carts, menus at restaurants, nightstands at hotels, etc. The possibilities are endless.
So, how does it ACTUALLY WORK?
The QRC is designed to be extremely easy to use. Start by attaching the QRC stickers that you receive next to your GBB seal:
Prospective customers can then scan your QRC code with almost every smartphone (iPhone, Blackberry, Android, etc.):
For additional information about QRC, green certification, and how to help your business cut costs and become more environmentally friendly while gaining new customers, please contact us today!