Member Marketing Benefits

 

Membership with the Green Business Bureau provides the industry’s leading green business certification program for your organization plus marketing tools that were specifically designed to help you promote the fact that you are a certified, green business.

EXCLUSIVE ONLINE SEAL

The GBB membership seal is a trusted eco-label, and our best-in-class, interactive membership seal gives total transparency into your green efforts.  Visitors to your website can “click” the seal to see the list of initiatives you’ve completed to-date, giving them access to your green practices in real time. Watch our video to see how our “clickable” seal works.

CASE STUDIES AND TESTIMONIALS

All of our members are encouraged to submit a testimonial discussing their experience and success in going green. These testimonials are featured online and distributed through our extensive green business network and social media community. It’s a great opportunity for increased exposure.

GBB members get additional exposure with testimonials and case studies
 GBB Members Have Unlimited use of GBB logo

UNLIMITED USE OF GBB LOGO

Your membership in the GBB demonstrates your commitment to sustainable business.  As a GBB member, you have the exclusive opportunity to use the GBB logo in all your marketing materials as well as on your website to promote your commitment to green business.

CUTTING EDGE MARKETING TECHNOLOGY

At the GBB, we believe transparency is vital to your green success.  Our industry first use of QR code technology allows consumers to access information about your green activities at the point of sale, helping you meet new FTC guidelines for your green marketing.

 Industry-first use of QR Code Technololgy
 

MARKETING SUPPORT

GBB is committed to helping you grow your business by leveraging your green status.  Our exclusive Member Marketing Tool Kit provides members with valuable resources on a wide range of topics – from keywords to press releases – that can be used to promote your  membership in the leading green business certification organization in order to gain new customers, grow market share and increase their sales.  GBB’s Marketing Tool Kit will demystify green marketing and provide strategies for boosting your company’s green image and sales.

PR SUPPORT AND MEDIA OPPORTUNITIES

Your membership in the GBB is held in high regard when being viewed by members of the media.  In fact, the GBB and its members have been featured in prestigious media outlets like:

  • ABC News
  • Entrepreneur.com
  • FastCompany.com
  • The Houston Chronicle
  • The Houston Business Journal
  • The San Francisco Chronicle
  • Yahoo Finance
  • The Wall Street Journal
  • VentureBeat
  • Environmental Leader
  • …and more

New members and members who reach Gold and Platinum status are eligible for a complimentary press release. During your membership, our PR team will help you find media opportunities, and work with you in preparing PR materials that will help your business get coverage in the areas where your customers work and live.

 
 

MEMBER PROMOTIONS

As a GBB member, you are encouraged to extend discounts on your products and services to other members. These discounts are available online through the GBB website to members only, giving you the opportunity to market your product online, and other members the ability to take advantage of what you are offering.

MEMBER NEWS

We encourage you to submit news items and photos of your team for posting in the monthly GBB digital newsletter. Our newsletter is sent nation-wide to a mailing list of over 10,000 green businesses and consumers. Communicating your latest green initiatives and accomplishments through our newsletter is a great opportunity to promote your business to a like-minded audience.

 
 

ONLINE DIRECTORY

Member organizations receive a complimentary online listing in GBB’s publicly accessible Green DirectoryThe directory features a description of your organization as well as a map to your place of business, an outline of the sustainable activities you practice, and a point of contact for any inquiries. The GBB Green Directory is a go-to resource for green consumers who are looking for products and services just like yours.

CO-BRANDING OPPORTUNITIES

Our marketing department is available to help you with special projects, trade show and other marketing materials.  Co-branded marketing collateral featuring your business and the GBB brand demonstrate your membership standing and your commitment to green.

 
 

EXPANDED SOCIAL NETWORKS

We’re so excited to have you as a member that when you enroll with GBB, we will blast your membership status to our growing community of social media fans and followers. During your membership, we’re also happy to share your business news, case studies, testimonials, blog topics, and everyday news, giving you more online exposure to people who care about green business.

INTERNAL MARKETING

Getting your team to support your green mission is a key factor in its success.  The GBB will provide you with educational materials including decals and environmental compliance posters to help your employees understand your goals in going green. 

 
 

NEW MARKETING CHANNELS

GBB is able to give our members access to marketing channels not available through other organizations.  We’ve developed strategic partnerships with sites such as AAA.com, Travelocity and Orbitz where GBB members are given preferential treatment and are eligible for eco-friendly designation.  These marketing channels give GBB members and their businesses broader reach and accessibility to consumers who are actively seeking green products and services.

 

 
 

Customers want to buy from eco-friendly companies, so gain a competitive advantage by displaying the GBB seal.
Businesses that earn green business certification also save on energy and material costs.
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