GBB Member Marketing Benefits | Green Business Bureau

Member Marketing Benefits

Membership in America’s leading green business certification organization is an invaluable tool for an business’ marketing and promotions strategies.

	CASE STUDIES AND TESTIMONIALS All of our members are encouraged to submit a testimonial discussing their experience and success in going green. Not only are these testimonials featured online and distributed through our extensive social media network, but they are eligible to be featured on the INTUIT Small Business Blog, which receives over a million views each month. It’s a great opportunity for increased exposure.
ONLINE DIRECTORY Member organizations receive a complimentary online listing in GBB’s publicly accessible Green Directory. The directory features a description of your organization as well as a map to your place of business, an outline of the sustainable activities you practice, and a point of contact for any inquiries. The GBB Green Directory is a go-to resource for green consumers who are looking for products and services just like yours.
	UNLIMITED USE OF GBB LOGO Your membership in the GBB demonstrates your commitment to sustainable business. As a GBB member, you have the exclusive opportunity to use the GBB logo in all your marketing materials as well as on your website to promote your commitment to green business.
EXCLUSIVE ONLINE SEAL The GBB membership seal is a trusted eco-label, and our best-in-class, interactive membership seal gives total transparency into your green efforts. Visitors to your website can “click” the seal to see the list of initiatives you’ve completed to-date, giving them access to your green practices in real time.
	CUTTING EDGE MARKETING TECHNOLOGY At the GBB, we believe transparency is vital to your green success. Our industry first use of QR code technology allows consumers to access information about your green activities at the point of sale, helping you meet new FTC guidelines for your green marketing.
CO-BRANDING OPPORTUNITIES Our marketing department is available to help you with special projects, trade show and other marketing materials. Co-branded marketing collateral featuring your business and the GBB brand demonstrate your membership standing and your commitment to green.
	MEMBER PROMOTIONS As a GBB member, you are encouraged to extend discounts on their products and services to other members. These discounts are available online through the GBB website to members only, giving you the opportunity to market your product online, and other members the ability to take advantage of these offers.
MEMBER NEWS We encourage you to submit news items and photos of your team for posting in the monthly GBB digital newsletter at any time. Sent nationwide to a mailing list of over 7,000 green businesses and consumers, and shared via our social networks to our more than 11,000 followers, communicating your latest green initiatives and accomplishments through our newsletter is a great opportunity to promote your business.
	MARKETING SUPPORT GBB is committed to helping you grow your business by leveraging your green status. Our exclusive Member Marketing Tool Kit provides members with valuable resources on a wide range of topics – from keywords to press releases – that can be used to promote your membership in the leading green business certification organization in order to gain new customers, grow market share and increase their sales. GBB’s Marketing Tool Kit will demystify green marketing and provide strategies for boosting your company’s green image and sales.
PR SUPPORT AND MEDIA OPPORTUNITIES Your membership in the GBB is held in high regard when being viewed by members of the media. In fact, the GBB and its members have been featured in prestigious media outlets like: ABC News Entrepreneur.com FastCompany.com The Houston Chronicle The Houston Business Journal The San Francisco Chronicle Yahoo Finance The Wall Street Journal …and more New members are eligible for a complimentary press release and distribution, and again when you reach Gold and Platinum Status. During your membership, our PR team will help you find media opportunities, and work with you in preparing PR materials that will help your business get coverage in the areas where your customers work and live.
	EXPANDED SOCIAL NETWORKS We’re so excited to have you as a member that when you enroll with GBB, we will blast your membership status, along with links to your website, to our more 11,000 social media followers on Twitter and Facebook. During your membership, we’re happy to share your business news, case studies, testimonials, blog topics, and everyday news with our growing networks, giving you real online exposure to people who care about green business.
INTERNAL MARKETING Getting your team to support your green mission is a key factor in its success. The GBB will provide you with educational materials including decals and environmental compliance posters to help your employees understand your goals in going green. In addition, our nationwide network of over 650 Eco-Consultants is available for in-house presentations and training to help you further educate your employees on the importance of sustainability in your business.
	NEW MARKETING CHANNELS GBB is able to give our members access to marketing channels not available through other organizations. We’ve developed strategic partnerships with sites like Ebay’s WorldofGood.com, AAA.com, Travelocity, and Orbitz where GBB members are given preferential treatment and are eligible for eco-friendly designation. These marketing channels give GBB members and their businesses broader reach and accessibility to consumers who are actively seeking green products and services.