Green Certification for Hotels


Consumers are demanding green products and services in all areas of life these days, and lodging is no exception.  In fact, according to recent studies, 87% of travelers would be more likely to stay at green properties, and 40% say they would be willing to pay varying additional amounts to do so.  Implementing sustainable business practices presents a real opportunity for cost savings and revenue growth – going green is just another way to make money by giving people what they want!

The Green Business Bureau has created a comprehensive, tailored green business certification for hotels.  Encompassing regulatory guidelines and best practice industry criteria, our Eco-Industries Program for Hotels is standard for hotels and other lodging properties who want to offer their customers the confidence of green certified service.


More About Green Hotels

Welcome to the era of going green, where the green hotel is the newest frontier. In an increasingly green world people are looking to “go green” in every facet of life. One area that has been traditionally anything but green is the travel industry. But today, green hotels have become a reality, proving environmentally conscious travelers with an entirely new option to consider when spending time away from home.

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GBB's Eco-Industries Program for Hotels


Member Testimonial

"Ongoing green efforts and upgrades help Super8 Ukiah of Ukiah, CA set the standard for environmentally-friendly, energy-efficient lodging facilities."


Customers want to buy from eco-friendly companies, so gain a competitive advantage by displaying the GBB seal.
Businesses that earn green business certification also save on energy and material costs.
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