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Green certification offers your business a significant marketing edge, setting you apart from your competitors. The challenge arises when trying to impart your “green-ness” to your customers. In fact, according to a Clearworks study titled Green Products and Services — A Viewpoint from Consumers and Small and Medium Business, both consumers and small businesses expressed skepticism over “green” claims, and 50% said their doubts over “green” claims acted as a barrier to purchasing more “greenly”.
While it may seem like a challenge to “prove” the green-ness of your product or service, it’s actually an opportunity to add credibility through green certification. Green certification demonstrates your company’s commitment to, and verifies your implementation of, sustainable business practices.
There are many green certifications on the market today, some that require a significant effort to achieve certification, and some that offer a certificate for a price (known as “greenwashing”). While it might seem attractive to go online, purchase your documentation and be done with it, today’s eco-conscious consumers are becoming more savvy about these programs and won’t accept a seal they know is just greenwashing.
With that in mind, how do you find a green certification that you can proudly display and know is respected and honored? When researching green certification programs, look for one that will:
Offer credit for your existing practices – many businesses have at least some green practices in place already, look for a certification that will reward you for your forethought.
Green certification is one more tool in your green marketing arsenal. A valid, respected certification will enable your business to overcome consumer skepticism and appeal to a wide market of green buyers.Be a Green Organization
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This is our latest addition to the best in class Green Business Bureau platform. GBB Eco-Industries features initiatives and information to help you gain an edge in the competitive restaurant industry. The Green Business Bureau is a nationwide third-party green business certification program. Our cutting edge web platform is designed to guide concerned business owners through clear, easy steps to become green!Enroll now
Customers want to buy from eco-friendly companies, so gain a competitive advantage by displaying the GBB seal.
Businesses that earn green business certification also save on energy and material costs.