Green Business Bureau Blog


The Truth About Green Business


The Truth About Green Business, by Natural Logic CEO Gil Friend, is a comprehensive guidebook for executives and professionals wanting to set pro-active priorities for all aspects of their business, including operations, marketing, design, finance, and management, with triple bottom line focus.

The book helps readers to work toward the ultimate business goal for the 21st century: making money while making sense -– by combining astute business and environmental choices.

The Truth About Green Business offers 52 proven “green” strategies and bite-size, easy-to-use techniques that get results.

In addition, the book is filled with numerous real-world examples of green innovation from leading companies such as Wal-Mart, Patagonia, IKEA, and Hewlett-Packard.


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