Green Business Bureau Blog


Are You Running a Sustainable Green Business?


Does your business fit the definition of sustainable development?

“Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” – Brundtland Commission, 1987

Sustainable development is a worthy aim for small businesses everywhere. As members of our various communities, we know that society, the environment, & the economy are interconnected. It just makes sense to pay attention to the environmental impact of our economic practices, & try to ensure that our communities are healthy, pleasant places to live.

Paying attention to sustainable development is sensible when so many of our potential customers & clients are actively seeking greener products & services. Witness the growth of green businesses such as “organic” food, for instance. Many food producers have switched to organic production methods; organic products can be sold for a higher price in the market, & consumers are willing to pay that price. Making environmentally conscious decisions about your business operations can be rewarding for the bottom line.

One of the basic assumptions underlying the definition of sustainable development is that environmental considerations have to be entrenched in economic decision-making. While our government has made a strong commitment to practicing sustainable development & implementing policies to support it, if small businesses don’t get on board, full sustainable development is impossible.

If you’re like me, you’re an environmentally conscious person. You reduce, reuse, & recycle in your home, & you’ve taught your kids to do these things, but what about where you work? Are you also operating your business in an environmentally conscious fashion?

For small businesses to be actively involved in sustainable development, they require to adopt environmentally sound business principles & translate them in to action.


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