Green Business Bureau Blog


3rdWhale’s iPhone App for Green Shopping


A free iPhone app from 3rdWhale is bent on making your shopping trips easier and greener. You can search for the greenest businesses near you so that you know just which stores to patronize. Over 20,000 business listings for over 30 major cities in Canada and the US are already hooked in to the app, with more being listed every day.

Every business is tagged with ‘what makes them green’ and has a business description to further explain the company’s values. You can rate and review a business, and will soon be able to share what you think with your friends via Facebook. All businesses in 3rdWhale have a 1 Whale rating because they’ve passed our initial green criteria, but we depend on our community to promote businesses to 2 and 3 Whales by rating and reviewing!

3rdWhale finds green businesses for its listings by going through directories that certify and accredit green products and services, then comparing them to their own green criteria to see if the businesses make the 3rdWhale cut. If they do, they’re added into 3rdWhale’s directory. But they’re also very dependent on users to visit and review the businesses to make sure they’re up to snuff. Think of it like a green Yelp on your phone.
Source: Jaymi Heimbuch


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